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Study of Innovation in the Tourism Sector at Cafe Aparto, Kavala

On June 22, 2023, a meeting of the Sustainable Tourism Sector Business Council was held at Cafe Aparto, which provided a platform for stakeholders in the tourism sector to gain an idea of ​​the importance of innovation and continuous improvement. The Business Sovation MeetingIt was organized by the Development of Culture Tourism Environment - DE. Cu.T.e. Under the project “Business Council-BC 6275” financed by the Interreg V/A Greece-Bulgaria 2014-2020, SubSidy Contract №B6.3A.18/13.04.2021. Ms. Zervaki, an experienced project manager from Thessaloniki, held three Business Council meetings focused on innovation, market needs and benefits of networking through the project. "Business Council“.

Включване на иновации в туризма: Г-жа Зерваки подчерта значението на включването на иновации в туристическия сектор, за да се поддържа конкурентоспособност и да се отговори на нарастващите изисквания на потребителите. Дискусиите се съсредоточиха върху използването на технологии, възприемането на устойчиви практики и създаването на уникални преживявания за повишаване на удовлетвореността на клиентите.

  • Understanding market needs: Participants deepened the importance of understanding market needs and trends to adjust the products and services offered respectively. Ms. Zervaki emphasized the importance of market research, customer feedback and data analysis when identifying opportunities for innovation and growth.

  • Continuous refinement and adaptation: Business Council Meetings They emphasized the idea that maintaining only a first -class location is not enough for sustainable success in the tourism industry. Continuous improvement and adaptation to changing market dynamics are essential for long -term viability. Ms. Zervaki shared ideas for continuous improvement and adaptation strategies.

  • Working on a network through the Business Board project: Participants discussed how to work in a network within the Business Council project facilitates the cooperation and exchange of knowledge between tourist enterprises in Greece and Bulgaria. The use of knowledge from such enterprises and colleagues from the industry allows participants to be informed of best practices and emerging trends.

  • The Cafe Aparto Business Council meetings, Kavala, provided valuable knowledge of the importance of innovation, market understanding and continuous improvement in the tourism sector.